Alina Homecare enables people to live at home and stay independent with the reassurance of support that is tailored to them. Our vision is to become the leading high quality home care business providing excellent, compassionate care to everyone we support.
Of equal importance to us, is providing a fair and engaging environment for our teams in which everyone is encouraged to learn, has a valued role to play and whose views are continually sought to help improve and innovate the services that we provide.
Our growing brand reputation is built on our high standards of care and professionalism in all aspects of our work. We have ambitious growth plans to expand our current base across the South of England.
The Marketing Team plays a key role in the success of our ambition.
Purpose of Role:
Supporting the Digital Manager to provide integrated digital solutions which deliver business growth and enhanced online experiences.
- Maximising day-to-day profitable in-house PPC campaigns
- Executing and developing a link building strategy
- Creating engaging paid Facebook & email campaigns
- Delivering accurate and timely digital performance reports
Maximise PPC new business & which support both brand and individual branch .
Execute a link building strategy which drives improved organic ranking (first page on Google)
Oversee the content of Google My Business
Working collaboratively with the Marketing Team to deliver measurable increased audience engagement.
Producing, managing and reporting accurate dashboards.
Main performance measures
- KPI tracking and reporting
- Competitor analysis
- Successful implementation of agreed activities which drive business growth
- Proactive attitude
Marketing, Operations, Recruitment and Finance Teams; External agencies