Your summer, supported.
Live 1 July — 31 August 2026
How we’re making life easier this summer…
Home Care
A few hours a week to fill the gap.
Respite Care
One week or two in their own home.
Overnight Care
For reassurance through the night.
Live-in Care
Complete support while family are away.
1
Generating enquiries.
We’re reaching new enquiries about summer support and reconnecting with your uncontactable ones.
The campaign in action
Live across email & web
In their inbox
Alina Homecare
Wed, 1 Jul
Feeling stretched this summer? We can help.
Hi Jane,
You contacted us before about care for a loved one. With holidays, work and shifting routines, summer can make caring even harder.
If you’re feeling stretched or finding things a little more difficult right now, we’d love to reconnect and support you…
Sarah Thompson
Care Coordinator · Alina Homecare
0808 175 5347
Dad’s morning walk
Your summer, supported.
Ask about Home Care, Respite, Overnight and Live-in Care
Mum’s garden tea
We’ll send 3 emails in separate ‘waves’ to your Closed Lost – Uncontactable and Lost Touch contacts in Bigin. If they get back in touch, they’ll enter your New Enquiries column.
2
Answering enquiries.
Pick an opener that feels natural, then listen for the signals.
“Is your usual help around this summer?”
“Is family popping in like normal?”
“How’s Mum / Dad coping in the heat?”
“Could extra visits give you a break?”
Listen for…
“The usual carer is on holiday…”
“We’re going away in August…”
“Mum hasn’t been herself lately…”
“It’s been a tough few weeks…”
3
Speaking to existing clients.
Most existing clients need a bit more support in summer – but won’t ask. A quick check in helps you spot where extra hours might help.
Things you might say…
“Quick summer check in – how is everything?”
“We’ve got extra capacity if more visits would help.”
“Anything changing in your routine this summer?”
“Is family taking a break this year? We can cover.”
Quick goal: find out what’s changing this summer and what extra hours we could pick up.
Questions?
Speak to your Operations Manager.
Your summer, supported.