We passionately believe in providing top-quality, reassuring home care services which positively supports your mum through dementia, your dad  after his op, your friend with her medication and anyone who may need support to live at home.

It is the skill and compassion of our carers and support workers that makes this belief a reality.

Alina Homecare was founded by James Deeley and Fergus Kee who share a passion for driving up quality standards and professionalising home care. Drawing on their varied and relevant experience, Alina was created with two very clear objectives to provide:

  • high quality, compassionate home care and
  • a stable and supportive environment for our care and support staff

We operate as a network of branches each delivering the full range of home care services caring for adults and children with conditions or disabilities that affect their quality of life. Our customers are people who want a bit of extra help and companionship. Services can be funded privately or through your local authority but it is always delivered to the same high standard, whoever pays.

Chief Executive, James Deeley has extensive experience in social care through his involvement with SeeAbility (the Royal School for the Blind) which supports people with sight loss and multiple disabilities. James’s involvement with the charity started as a volunteer supporting adult service users at residents meetings for many years before joining as a trustee and then being elected to the role of Chairman. He is a qualified solicitor and was formerly Commercial Director of Charter International plc.

Executive Chairman Fergus Kee has a wealth of experience gained in healthcare. He was CEO of Bupa Insurance and MD of Bupa UK & North America Division, which included Bupa Home Healthcare. He was formerly Executive Chairman of Fitbug Holdings plc, an AIM listed provider of health and well-being services.

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